Local SEO acts as an efficient marketing tool for local businesses. It allows these businesses to market their services to local customers by channeling information through search engines such as Google, Bing, and Yahoo and business sites such as SuperPages, Touch Local, Qype, and Yelp. All small company owners must be aware of the benefits of promoting their services through search engines. By doing so, you appear not only on the top of the search engine result page but also in front of your target market.
The first step is to ensure that you have a local business page for the three major search engines mentioned above (Google, Bing, and Yahoo). The business pages will create accounts for you with the desired search engines as well as three different dashboards for you to manage. All you are required to do is fill your company details such as name, location, contact number, address, and much more, which will set up the account.
The second step is all about how you present and organize your website. Firstly, you must make your site efficient by posting quality pictures and content about your work or something related to it. Furthermore, it is vital to categorize your business correctly. The search engine optimizer must understand what your website is about and be able to sort it accurately so that your target audience can access it. According to Moz Local (an online learning center for marketing), search engines do not display websites that have not been properly categorized or not categorized at all according to the keywords.
The pictures you select to display on your site must be of good quality and should represent your company’s aim. A logo is necessary, but pictures of your office and products are equally important.
It is imperative to claim your business. There is a chance that someone has already registered your company with a search engine without you knowing. Precautionary measures must be taken to avoid such circumstances. Firstly, you must confirm if the relevant data about your company (name, address, and telephone number) is the same across all the search engines you have signed up for. Next, you should check if there is another business with the same name. There are many ways to go about this process such as using Yext or Localeze to see where your company’s listings are. Google MapMaker can also be used to check for any duplicate names or numbers. You could also search the name of your business to catch any suspicious activity. The final step is to create a citation for your company. You may have to verify your identity as the owner of the business via email or telephone. Yext or Localeze can assist in speeding up the procedure as they are known for making citations and making standardized data so that all information is accurate.
Our search engine optimization Kelowna company guarantees to guide you through the entire process smoothly with assistance at every step. Your website will be prepared to receive numerous visitors and traffic in no time.